Jing is part of the TechSmith suite and is a free and simple tool to capture, edit, and share screenshots and video.
Screencast.com allows you to store and share screencasts easily.
SnagIt is a tool to capture, edit, and share screenshots and video longer than five minutes and offers greater customization.
Fundamentals of screencasting and video editing can be found in LinkedIn Learning tutorial. For a quick guide, consider Techsmith's Time Saver Tuesday – 10 Tips – Before You Record tips.
​Here are some quick tips and best practices to keep in mind:
Library Minute from Arizona State University Library. Short video examples.
5 Things to Know about the Medical Library, produced by Yale is a great example of paring down and defining what are the most important takeaways users should know about our libraries to be successful.